analytics.meta_pixel) is a Streamly plugin in the analytics category.
Loads the Meta browser pixel on the storefront. Optional Conversions API token enables server-side events for better attribution.
Learn the service
Watch this overview of the vendor platform (helpful before you paste keys into Streamly).How to Set up Facebook Pixel to Increase Sales — HubSpot Marketing.
At a glance
How it works
Browser pixel via storefront analytics; optional CAPI withaccessToken.
Activation keys
Configure in/admin/plugins → Meta Pixel → Configure. Secret fields stay server-side — never commit them or expose as NEXT_PUBLIC_* unless the key is intentionally public (e.g. Stripe publishable key).
Setup guide
1
Create Pixel
Events Manager → copy Pixel ID.
2
Configure
Paste into plugin (+ optional CAPI token).
3
Verify
Meta Pixel Helper on storefront.